out staking its claim to the tech. “Air as a platform and techno

All products featured on GQ are independently selected by our editors. However, when you buy something Adidas Superstar Dámské through our retail links, we may earn an affiliate commission.Even at a company built around the mantra of Just Do It, the Air Max 720 had Swoosh employees changing the motto to Just Let’s Think About It for a Second. Nike Air Max 97 Womens “We had a lot of conversations like, ‘Is it too big?’ ” says Jesi Small, the senior footwear designer for the Air Nike Air Max 97 Mujer Max line. “ ‘Does it look okay on the foot?’ ” And then Small asks, again, maybe just to double-check:Nike Air Max 2017 Femme “Is it too big??” The team’s answer, ultimately? If it’s too big, then, well, that’s the point.Judging by the shoe’s puffed-up sole, that point comes across loud and clear. The airbag hangs over the sides of the shoe to the point, www.verdeypaisaje.es seemingly right on the edge of bursting. Sitting atop that comfy ride is a Nike Air Max 97 Femmerippling upper not entirely unlike the Air Max 97’s. What’s more shocking than what’s on the shoe is Nike Air Max 270 Femme what’s not on it: Nike’s money-minting Swoosh logo. In its place is a boomerang shape that looks like a Nike logo was flipped upside down and exposed to high heat until its sharp edges started to melt away.

The shoe Nike Air Max 90 Femme comes in a variety of nature-inspired colorways, from the Northern Lights (a dead ringer for Gatorade’s purple Nike Air Max 95 Femme Riptide Rush flavor) to an all-black Eclipse model. I’m wearing a pair right now with a sparkly mesh upper fabric Adidas NMD Femmethat looks like it was scissored off a dress worn to Studio 54 in the ’70s.Even if the 720 is Nike Air Max 2017 Dámské difficult to wrap your head around, there is something somehow irresistible about it. The feeling might be familiar to anyone who wanted to pop a Tide Pod: Just as those appeared delicious, the gushy sole looks like Nike Air Max 90 Womens so much fun to bound around in. In this case, of course, wearing the 720 won’t send you to the Nike Air Vapormax Femme hospital. The shoes deliver on their springy appearance.The 720 takes Air as far as technologically possible. It's the next logical step for the Air Max line, which started in 1987. That year, legendary Nike designer Adidas ZX 850 Mujer Tinker Hatfield debuted the first shoe with visible air—a way to show customers the magic element of the shoe Nike Air Max 2017 Womens that made it so comfortable.

Since the Air Max 1, Nike has gone about staking its claim to the tech. “Air as a platform and technology is synonymous with the brand,” Small says. She explains that Air serves Nike Air Max 1 Mujer as the lighter side to Nike’s competitive and serious demeanor.Since announcing the Air Max 720 in January of this year, Nike Air Pegasus 83 Mujer Nike has talked up the airbag (largest in company history!) that serves as the shoe’s sole. Even Nike Air Max 720 Womens the copy on the shoe’s product page asks, and then answers, “Has Air Max gone too far? We Nike Roshe Run Dámské hope so.” The sole, to be sure, is comically large, but that was the only surefire way to get the shoe’s message across, according to Small and Dylan Raasch, Air Max’s senior creative director who was also on the call. “Nike Air Max Tavas Mujer