tes—”athletes” in company parlance—usually have to pull at least t

And then there’s Nike Air Max 720 Femme Nike’s plan to use Nike Fit Nike Air Max 95 Mujer to inform the design of its shoes. Nike Air Max 97 Femme “We’re already taking the early data from Nike Fit in testing mode, and using Nike Air Max Thea Mujer that to take a look at all of the lasts that we have and determine which ones are most representative of foot morphology at scale,” Martin says. In theory, this will help Nike make shoes that fit better on average.Fit has been a bit of a growing obsession for Nike. In January it debuted the $350 Adapt BB, a self-tightening shoe that the company spent years engineering. The whole advantage, according to Nike, is a better fit than any previous shoe, Nike Air Max Thea Femme particularly for athletes, and an unprecedented level of control over that fit. Martin notes that Nike believes the closest any company will get to offering a perfect fit in a non-custom shoe will come from a combination of Nike Fit Nike Air Max TN Femme and the Adapt platform. Nike Air Force 1 Femme It’s a big ambition.

For now, Nike Air Vapormax Femme the company hasn’t announced any plans to bring Nike Fit to its major retail partners, such as Foot Locker. Nike has been working to increase the sales it does direct to consumers, and Nike Fit could help that goal if shoppers think the best sizing advice they can get will come from Nike itself.On its Nike Air Presto Femme own, Nike Fit won’t solve every sizing issue. Sometimes Nike Air Max 90 Mujer our shoes, even in the correct size, just don’t fit our feet the way we’d like them to. But the grand vision is to make it so shoppers don’t even have to think of sizing when they order—just go to a Nike store or online channel, pick the style they want, and check out. “Our ultimate goal is you don’t have a number, you don’t have a gender on Nike Air Vapormax Womens that shoe box,” Martin says. “You have your name.”

“Every year we’re getting more Nike Air Max Command Mujer than half a million complaints Nike Air Max 270 Mujer about size and fit Nike Blazer Basse Femme from our consumers,aumrrotor.es ” says Michael Martin, the company’s vice president of direct product, growth, and innovation. In Nike stores, its sales associates—”athletes” in company parlance—usually have to pull at least two pairs of shoes for every person who tries on a style. Size and fit issues, Martin adds, are the top reason people return shoes purchased online, which makes customers unhappy and costs Nike time and money, particularly as its direct-to-consumer sales keep growing.To solve this problem, Nike is introducing a new technology called Nike Fit, which aims to provide customers with the right fit, the first and every time. Nike Fit uses machine-learning Nike Air Vapormax Womensalgorithms to analyze a photo you snap of your foot, and then determines Nike Air Max 270 Femme the correct size in any style of shoe Nike offers.