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Marcel Hirscher locked up the men’s World Cup giant slalom title with a race to spare on Saturday David Montgomery Jersey , underlining his ongoing dominance of the discipline.

The Olympic GS champion from Austria won the penultimate event of the season for his 56th career victory, giving him an insurmountable 125-point lead in the GS standings over Norwegian rival Henrik Kristoffersen. A win is worth 100 points.

And Hirscher did so in style, posting the fastest times in both runs. He finished in 2 minutes, 20.76 seconds, beating runner-up Kristoffersen by 1.66 seconds. Alexis Pinturault of France was more than 2 seconds off the pace in third.

”I am very happy that it happened today,” said the Austrian, adding he wasn’t expecting to wrap up the title on Saturday, a day after he turned 29.

”To me this comes as a little bit as a surprise as I haven’t been thinking about it. I was just thinking about the race. Normally you would need the calculator only in two weeks’ time,” he said, referring to the World Cup finals in Are, Sweden.

Hirscher winning the race, however, was everything but a surprise.

The Austrian has won eight of the last 10 World Cup giant slaloms and reached the podium of the other two. The last time he failed to finish in the top three was when he placed fifth at the season-ending GS in St. Moritz, Switzerland http://www.bearsfootballauthentics.com/riley-ridley-jersey-authentic , in March 2016.

”Marcel is in his own league,” Kristoffersen said. ”It’s OK at the moment, it’s OK that Marcel wins the globe. He is the best racer.”

Kristoffersen trailed Hirscher by 0.73 seconds after the opening run. The Norwegian tried to put pressure on his Austrian rival with an all-attacking second run, but a misjudged turn halfway down the course slowed him.

”I had a big mistake in the middle part, really big. And the course is not steep after that so I had no speed. If you have such a mistake, you have no chance against Marcel,” the Norwegian said.

It was Hirscher’s fourth straight GS title and fifth in total, matching American Ted Ligety’s tally. Only Swedish great Ingemar Stenmark won the trophy more times – eight.

Working his way back from knee and back injuries, Ligety hasn’t won a race since October 2015. On Saturday, he missed a gate and went out before the first split time of his opening run.

Apart from dominating GS, Hirscher was also expected to also wrap up the slalom title this weekend as he will enter Sunday’s race with a 144-point lead over Kristoffersen.

And, more importantly, the Austrian is also on the brink of an unprecedented seventh straight overall championship.

Leading Kristoffersen by 269 points, Hirscher won’t be able to officially claim the big crystal globe on Sunday with six races still to go. However Shareef Miller Jersey , unless Kristoffersen starts competing in other events than slalom and GS, he will be left with just two more chances to score points after the weekend.

This year’s Super Bowl ads ran the gamut from tame humor to … tame messages about social causes.

After a divisive year, advertisers during the Big Game worked overtime to win over audiences with messages that entertained and strove not to offend. The slapstick humor and sexual innuendo that used to be commonplace during Super Bowl ad breaks were nowhere in sight.

Instead, Budweiser , as always the largest advertiser during the game, eschewed the usual puppies and Clydesdales to showcase employees that send water to places in need. Verizon showed people thanking first responders who saved them. And Tide tried to make people laugh (and perhaps forget about its Tide Pod problem ) with a humorous series of ads that starred ”Stranger Things”’ actor David Harbour.

”This is a year where people are feeling a little frayed around the edges because the divisive political environment on both sides,” said Kelly O’Keefe, a professor at Virginia Commonwealth University’s Brandcenter. ”They want to feel like there’s something still good in the world.”

While the Philadelphia Eagles bested the New England Patriots in a nailbiter on the field, advertisers were fighting a similar battle to win over the hearts and minds of viewers. It’s the largest live stage for advertising all year, so advertisers brought their A-game.

Tide took a novel approach with ads each quarter that poked fun at typical Super Bowl ads. Harbour popped up in familiar-looking ads that appear to be about different products: a car, an insurance company, jewelry and Old Spice (another P&G product). The twist? They’re really all Tide ads, because there are no stains on anyone’s clothing.

Tame comedy like the Tide ad was a theme throughout the night. In a year that saw the (hash)MeToo movement shine a spotlight on sexual harassment, the vast majority of ads sill starred men but there weren’t any that focused on scantily-clad women or sexual innuendo http://www.eaglesfootballauthentics.com/zach-brown-jersey-authentic , save for an awkwardly dancing – and fully dressed – woman in a Diet Coke ad.

Comedian Keegan Michael-Key cut through complex jargon to put things plainly in a humorous ad for Rocket Mortgage by Quicken Loans. When a restaurant patron is confused by what a ”beef-protein gluten-free pate” is, he explains: ”It’s a burrito, filled with plants pretending to be meat.”

An Amazon ad showcased different celebrities – including actress Rebel Wilson, actor Anthony Hopkins, singer Cardi B and chef Gordon Ramsay – filling in as the voice of Amazon’s Alexa voice assistant.

M&M’s featured Danny DeVito as a human M&M. And Mountain Dew and Doritos staged an epic hip-hop lip sync battle between actors Morgan Freeman and Peter Dinklage. The two synced to Missy Elliott and Busta Rhymes, respectively.

”There’s a reason so many marketers are using celebrity combined with comedy – because it breaks through the clutter, delivers the message and gets buzz,” said Aaron Shapiro, CEO of ad agency Huge.

An ad for Blacture, rapper Pras’ new media platform, was one of the few ads to make an overtly political statement. It showed an African-American man standing alone on stage with tape over his mouth and a blindfold on his eyes. ”Blacture. Be celebrated. Not Tolerated,” text on the screen read. And T-Mobile’s ad showed babies and enlisted Kerry Washington for a voiceover that talked about equality.

”The (T-Mobile) message is terrific but all the way through, if you asked consumers who the ad is for, nobody would know http://www.raidersauthorizedshops.com/authentic-isaiah-johnson-jersey ,” said Kimberly Whitler, marketing professor at the University of Virginia.

That kind of attempt to connect brands to social causes was a big theme of the night. Charles Taylor, a marketing professor at Villanova University, said a fifth of all Super Bowl ads featured causes, compared with just 6 percent last year.

Toyota kicked things off by depicting the story of Lauren Woolstencroft, a Paraolympic skier who was born missing her left arm below the elbow as well as both legs below the knees, to promote its Paralympic sponsorship.

Budweiser showcased employees from its Cartersville, Georgia, brewery as they canned water to send to places in need like Puerto Rico and California.

Hyundai showcased its donations to fight pediatric cancer by bringing real Hyundai owners into a room during the pre-game Super Bowl festivities and letting them meet cancer survivors. Hyundai donates each time someone buys one of its cars.

”There’s a lot of research that says millennials really like it when brands link themselves to causes,” said Taylor. ”It’s just refreshing for a lot of people to see these unifying types of messages by the advertiser.”

But advertisers can stumble in these efforts when the connection seems tenuous. There was some negative reaction when Fiat Chrysler’s Ram trucks ad featured a speech by Martin Luther King, Jr. The commercial, timed to the 50th anniversary of the speech, showed people doing good deeds like giving out food to the needy and rescuing a boy from a fire.

”Everyone was offended,” said Zach Mann Devin Bush Jersey , who watched the game in Venice, California, with a group of 15 thirtysomethings. ”It seems insensitive. We know it’s Black History Month, but using an American hero to sell a Dodge was off-putting.” (Ram trucks are no longer affiliated with the Dodge brand.)

Instead, it was the humorous ads like the Tide spots that won that group over.

”Everyone seems to be moving into more comedy, quirky, unique (ideas), which my friends and I all are enjoying way more” than past years, M