Trim fit keto the founder of York Barbell. He was an athlete, nutritionist, weightlifter, coach and philanthropist. Although an exceptional athlete as a young boy, the mature Bob Hoffman was never a great weightlifter or coach. However, his vision, sense of purpose, and personal belief in the value of weightlifting led him to create York Barbell, a company which was long recognized as the leader in the manufacture of weightlifting equipment and which is still in existence today.