Personal Branding Techniques for Real Estate Agents and Brokers Marketing Articles | November 30 Customized Colts Jersey , 2004 A key ... of ... is to find ... unique about what you offer as the basis of your sales message. Even if what you offer is a ... there is always one thing unique in your bus
A key principle of marketing is to find something unique about what you offer as the basis of your sales message. Even if what you offer is a commodity, there is always one thing unique in your business -- you.
A big error made by many Real Estate Agents and Brokers is to try to develop an institutional image like most big companies. People do not like to do business with institutions; they like to do business with people.
In advertising terms, branding is the "image" created in the minds of people when they see or hear a name, product or logo. Companies invest a lot of money in creating and maintaining their brand, but the Internet has sparked a new trend called "Personal Branding".
Personal branding isn't only important for promoting a product Cheap Colts Jersey , business or political cause, but also for promoting yourself for advancement within your own organization. It involves developing your personal reputation.
Branding can be done to any product, or any person. Before undertaking an exercise in personal branding, however, consider your distinctive strengths and abilities and what they offer the market place. Traditionally personal branding was for sporting celebrities who gained enormous coverage and following through their sporting prowess. Movie stars have also had celebrity status and association since movies began.
A personal brand is about creating strong Khari Willis Colts Jersey , favorable associations in the minds of people that you encounter. If you don?t actively do this, they will still make associations. Therefore, it may be better to be proactive and undertake the branding exercise for yourself, you cannot control what they think but can give them some information to assist with the associations.
WHY BRANDING OURSELVES?
- Places you in a leadership role
- Enhances prestige
- Attracts the right people and right opportunities
- Adds perceived value to what you are selling
- Earns recognition
- Associates you with a trend
- Increases your earning potential
- Differentiate yourself from the competition
- Position your focused message in the hearts and minds of your target customers
- Confers top of mind status
- Increases authority and credence of decisions
HOW DO WE BRAND OURSELVES?
Like any branding exercise, the key to personal branding is having a good product Bobby Okereke Colts Jersey , one which you understand and pitch to the right market. The first step in personal branding is knowing who you are, find out what strengths your brand possesses and how these strengths can help you. Personal branding is not about presenting a fa?ade to the public; a poor product will not stand up to market scrutiny. This is also a choice of brand elements, people you deal with, the look that you have, and how you conduct yourself. Once this has been done Parris Campbell Colts Jersey , determine what you are going to offer. As a product what do you do, what need does the product of you satisfy in the market. Next figure out the position you will take in the audience of your mind. What unique space do you wish to occupy and what unique associations do you want people to recall when they think of you?
Finally, once you have established the first three steps, manage your brand over its lifecycle. That is keep visible, be consistent and be yourself. According to Montoya Ben Banogu Colts Jersey , the well-known personal branding guru, the key to managing your personal brand is word-of-mouth (WOM), the most trusted form of communication.
How does one go about building a personal brand? Recognize your personal strengths and gifts! Think about how you best connect with people, consider what your target audience needs and wants, identify the value you deliver to meet those needs and wants Rock Ya-Sin Colts Jersey , and communicate in a way that reaches your constituents in their hearts and minds and via the channels that work best for you
Functional associations are important such as timeliness, quality, dedication; as are emotional associations like inspiring, leadership, being an innovator.
The three C?s of personal branding are clarity Malik Hooker Colts Jersey , consistency and constancy.
Clarity deals with being honest about yourself and your strengths and promises of value attached to your personal brand and being clear in the way you communicate them. Often, for simplicity, you must focus on one or two aspects that are most vital and focus on communicating them. Think about the things you associate with prominent artists or mangers, and they are unlikely to be complicated.
Consistency is keeping things consistent for the customers. This does not mean staying stuck in the past, but just not undertaking drastic changes. Coca Cola have had a consistent message for 50 years; the message evolves continuously and is not stagnant but is consistent. Artists like Madonna change every three or four years Darius Leonard Colts Jersey , but there is a consistency to the change.
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